CPA stands for Cost Per Acquisition.
Think of it as a fee for a lead, and it can come with huge rewards but even greater risk for the inexperienced. ?? Like Google Adwords, CPA has two sides.
The side where you sell products from a CPA network - which costs you nothing, just as clicking on someone else’s Google Ad would cost you nothing.
And the other side, where you pay to be part of a CPA network and have your product profiled.
For this I am focusing on you buying into a CPA network opportunity.
How it works is you pay a network to drive traffic, buckets of traffic, and they can push through sales volumes of a 1000 units like a walk in the park – but before you see 1000 x $50 = $50,000 EVERY DAY, the average fee for a lead of that caliber, could cost you $80. Do the math and you can see you are $30,000 in the hole.
You’re still only paying for sales, so why does it cost more than you make. Because experienced people have the skilled upsell, downsell and backend that when you know your sales conversions on each of those, that $80, brings in on average 3 - 10x more per sale, plus you have the volume in your database to continue to promote to. Now you’re way ahead of the game.
So CPA recommendation, when you know what you are doing, your product is ready, your upsell, downsell and backsells are tested – jump on this one.
Until then, prepare for this day, because it is a windfall.??When you’re CPA ready – here are some steps to prepare for the networks.
1. Know your stats on click to conversion
2. Have banners and email text tested and ready to go
3. Know enough lingo to sound knowledgeable or they'll eat you alive
4. Have a system in place for accurate and proper tracking
5. Be ready to fill out a credit application
6. Have reliable merchant processing in place that can handle volume
7. If you have physical product, have a great call center and fulfillment house with enough stock for a pilot test
8. Before you do any of this, have a stable and converting product with upsells, downsells and a backend so that you can recoup your lead sales fees fast, and take advantage of the flood gates of traffic and subscribers you will have as it's very fast.
Co-registration is an effective method when you need a large number of subscribers for your E-zine, newsletter, announcement, promotions, or added to your in-house mailing list fast. Many large retailers and marketers have been using co-registration techniques to fill the sales pipeline for years in the offline world, but it has had an insurgence of popularity because of the increased understanding of the pay per click model, thanks to Google.